14.2

Three of the ads are for products the consumer is supposed to use to clean themselves, like deodorant and soap. Their ads show that the affect of using one of these things will make the consumer irresistible to the opposite sex. Another ad shows a rock star smoking cigarettes. This image takes advantage of everyone’s inherent wish to be famous. So if you smoke these cigarettes you will at least be just like the rock stars of the world. This image also seems to have a Christ factor. The rock star just has the crucifixion pose. It was the first thing I noticed when I saw the ad, which may be trying to hit on the idea that doing this will make you more like a god. Another ad is a celebrity sponsored drink. It shows the celebrity in his nice house with a lot of women. He is reading the Wall Street Journal and drinking this beverage with his name on it. This, like the cigarette ad, takes advantage of people’s desire to be rich and famous. Well if this celebrity drinks this maybe I should because then I will be more like them. My last ad shows a man wearing a certain pair of shoes with a lady in a short dress straddling him. He is wearing nice clothes and expensive jewelry. This is another ad that takes advantage of people’s desire to be cool, trendy, and attractive to the opposite sex. If you wear our shoes, women will just walk right up to you and sit on your lap.

These ads all give the idea that if you use this product you will be something better than what you are now, and that being this better thing is what you should strive for. I think there is no reason why these products shouldn’t exist, but I think the way they are being marketed to the people is wrong. Why not just show the product and what it can do or how it tastes? Why do advertisers have to show unrealistic situations just to get people to buy? It all seems to come down to money. As long as the money is there, it doesn’t matter how you badly you warp the minds of the consumers, as long as they keep buying the product.